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Friday 22 August 2014
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5 Reasons Why You Need Sgrouples in 2013

2012 was an unprecedented year for social media and online privacy. Ever since ye olde days when Al Gore invented the Internet, user privacy and data collection has been a massive concern. And, not unlike global warming, Internet privacy is one of those topics everyone knows they should care about. And yet, no one really does anything about it.

Well 2012 was the year where all that changed and people started taking action. In January, we saw the massive Internet blackout in protest of SOPA and PIPA. February gave us Obama’s privacy bill of rights. More recently, we saw General Petraeus’ career come crashing down overnight due to a few unsavory emails. I even talked to a friend who claims to have actually taken the time to read Facebook’s privacy policy top to bottom. I know, I couldn’t believe it either…

The times, they are a-changing. Privacy went from being the red-headed stepchild of the social networking world to one of the leading public issues in 12 short months. In case you haven’t already hopped on the online privacy bandwagon, here are 5 reasons why a private social network like Sgrouples is just the answer you’re looking for.

1. You Like to Have Fun

If you’re a young guy like me then you were in high school or college around the time social networking became huge. And chances are you were also like me in that these new social platforms were a great way to share and laugh about all those crazy party pictures and bad decisions you made each weekend. After all, what’s the point of having fun if you can’t show the whole world how much fun you’re having?

Sarcasm aside, there’s a real grain of truth in all this. Humans are social; we like to share. And we especially like to share those crazy moments of our lives where we cut loose and have some fun. Sharing these moments with your friends doesn’t become a problem until the wrong person sees something that was intended for a private audience. In my case, this was when my mom saw pictures of young, impressionable me with red cups at a party in my first year of college.

Keeping it classy.

Keeping it classy.

Public social networking is great. At Sgrouples we let you integrate your Facebook and Twitter accounts so you can share with the whole world – when you want to. But the reality is, some of the most crazy and fun moments of our lives are best suited to a more intimate audience. We built Sgrouples with this in mind; you can create private groups for your college friends, your coworkers, your family, and your recreational sports team without worrying about the wrong person snooping in. Practice safe sharing and make sure your content stays safe!

p.s. Mom, if you’re reading this, thanks for being awesome about the whole red cup thing.

2. You Want a Job

In the same vein, a lot of those pictures from your college days can prevent you from getting your dream job. It should come as no surprise – over 80% of employers are using some form of social media to screen candidates. They’re looking for public photos (including your profile picture, even if the rest of your profile is private), tweets, and how you represent yourself on professional sites like LinkedIn. There are even controversies over employers asking for employee’s social media passwords to check their accounts.

The frank reality is that you can’t get a job, an apartment, or even a date without someone doing their homework on you. That’s why at Sgrouples absolutely no one who isn’t directly connected to you can access your data. What you say is never indexed in a search engine, and is totally hidden to outsiders. So feel free to post those embarrassing photos without worrying they could cost you the job of your dreams.

3. You’re Tired of Managing Multiple Social Networks

When I tell people that I work at a social networking startup, one of the common responses I get is, “Oh, another social network?” Remember the public reaction in June 2011 when Google announced it was stepping into the social networking scene? It was that exact sentiment: “Oh, another social network.”

This reaction is completely understandable. These days most Internet users belong to at least 3-5 social networks, between Facebook, Twitter, Linkedin, Pinterest, Tumblr, and WordPress. What’s more, there are other services – Dropbox for file storage, Google Docs for online collaboration, Flickr for holding batches of photos, and often multiple email accounts. The overwhelm adds up quickly, and it’s no surprise that some people’s natural inclination is to roll their eyes at the thought of adding another social network to the mix.

But our brilliant development team knew how you all felt, and designed Sgrouples to help you hack the overwhelm. In addition to the fully-fledged privacy side of things, Sgrouples has a host of features designed to simplify your life and make all those social networks manageable. For starters, you can integrate your social networks and manage them all through one dashboard. No more having to log in to 3 tabs at once just to check your notifications! We’ve also built in editable docs so you can collaborate on projects in your work groups. Pretty sveldt right?

We’re just getting warmed up here. Sgrouples is also a great way to share and store photos privately. Every account comes with 4GB of free cloud storage, with the option to purchase more if you’re a power user. In addition there’s also an events calendar to coordinate with your work schedule, your club sport games, and your family trips. This ain’t yo mama’s social network – Sgrouples is the one-stop-shop for the majority of your social networking needs.

4. You Want to Share With Real People in Your Life

How many Facebook friends do you have? Followers on twitter? Connections on LinkedIn? Now, how many of those people do you really talk to on a weekly or monthly basis? Again, we’re not saying that having 5,000 random people following you on Twitter is a bad thing. Public social networks are great for business and networking. But when you use those same public networks for sharing moments of your personal life, you’re unwittingly broadcasting to 4,900 people that probably don’t need to know you just got dumped. Sgrouples is there for the moments when you want to be yourself online with the people that really matter to you.

Don't be Annoying Facebook Girl.

Don’t be Annoying Facebook Girl.

5. You Don’t Want Your Face Stolen

Facial recognition came on in a big way in 2012. In late 2011, Facebook started suggesting friends to tag in photos based on the development of facial recognition software. Then, in June, Facebook partnered with Face.com to share their database of millions of faces. In August, Wikileaks released emails about Trapwire, a government surveillance tool using closed-circuit cameras across the nation with facial recognition to track suspects and fugitives. And since the world is supposed to end in 2 days, my prediction is that Skynet will finally go live and use facial recognition to track down and destroy mankind.

[ed. note - Yeah, yeah...I know the Skynet doomsday already passed April 21, 2011, so back off nerds.]

To beat a dead horse less than 48 hours after the story broke, Instagram recently announced in its new privacy policy that they retain the right to use your uploaded photos in ads without consulting you. While not facial recognition, it’s still a form of face-stealing, and we believe face-stealing is fundamentally wrong. That’s why at Sgrouples we promise: “You own your content. We don’t,” and that “…we are not going to use facial recognition.” Your face is yours, and yours alone.

To protect your privacy and prevent Skynet from ending the world on the 21st, sign up for a free account at Sgrouples and join the online privacy revolution!


Images from: http://2.bp.blogspot.com/-QJIYqjaJRSg/TxFbV6sbfrI/AAAAAAAACGg/85-D1Ayh-8Q/s320/but%2Bwait%2Btheres%2Bmore.jpg, http://scm-l3.technorati.com/11/04/20/32053/skynet.jpg?t=20110420200649




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