Thursday 31 July 2014
  • :
  • :

About Us

Sgrouples began with two men and the notion that privacy is not dead. Determined to create a private online social platform that people would trust, and one that would simplify our lives, Mark Weinstein and Dr. Jonathan Wolfe set to work brining Sgrouples to the world in 2011. After much hard work and dedication, the site went live on May 16th, 2012.

Sgrouples is where you can stop thinking of your everyday as a public overwhelm of technology. It was designed to help you see your life full of possibility, as you easily organize with the people you truly know. Here, your communities are in one secure place, and we give you peace of mind about your privacy. We’ve all grown accustomed to public social networks by now – Sgrouples is a breath of fresh air as the world’s first true privacy network.

And the best part is that you have options! You might choose to just use the private group feature (what we call a “Sgrouple”), creating private circles of friends, loved ones, coworkers, and more. Or perhaps you would like to enjoy access to other social networks such as Facebook, Twitter, and LinkedIn all from within one site. (When you connect to these third party networks, you are not protected by Sgrouples’ Privacy Policy.)

With Sgrouples you can:

  • Easily manage your real life contacts in separate groups, each with their own permissions and privacy controls.
  • Upload and share photos, knowing exactly who can see them and who can’t.
  • Collaborate on projects in real time using the Editable Docs feature.
  • Import your Facebook, Twitter, and LinkedIn newsfeeds to manage your relationships from one central hub.
  • Manage both group and personal events through your Events Calendar.
  • Rest easy knowing we’ll never collect or share your personal data. You can delete anything at any time.

Our founders were early pioneers in the social networking revolution. They believe that an online company’s responsibility is to respect the integrity of its users and that success comes by providing a great service that people love.

Where Have We Been?

But don’t just take it from us- here are CEO Mark Weinstein’s own comments from the public Sgrouples launch:

It’s been a fun day, and a whirlwind for many months.  You might like to know where we have been; and what is the story of Sgrouples being born?  There are many ways to start the story – and the story really starts in 1998, and a conversation with my then 11-year old nephew while on a family vacation in Idaho, which turned into one of the world’s premier social network companies of its day (SuperGroups).  But that was a different time, and the web was a simpler place with the promise of making life better and easier.

Fast forward and the 2012 story of is a Web 3.0 story, one that starts in early 2011, when Dr. Jonathan Wolfe (Sgrouples’ Chief Scientist) and I had dinner in Albuquerque, New Mexico.  I’ll write about Jonathan in another blog, because he is one of the most amazing, coolest guys on the planet, with a huge heart and the brilliance of a neuroscientist.  Jonathan and I were appalled at the notion that “privacy was dead”, a popular theme touted by the leaders of the major social network and search companies.  And we were exhausted by the countless sites that needed our attention on a daily basis.  We determined to create a new company, one that people would love and trust, where we would solve two immense issues at the same time – that of privacy, and that of utter overwhelm.  And we started to say “Imagine the Internet with Sgrouples.”

Many of us can remember the promise of the Internet 10-12 years ago; it was going to simplify our lives, make our lives more organized, and we’d somehow have more leisure time.  (Ok, that didn’t happen:)  Instead, our personal privacy has been gradually eroded to the point where Eric Schmidt (and other prominent Internet executives) declared that people had gladly given up their privacy; and at the same time the venture capitalists decided that the best way to make money was to invest in “single solution” endeavors.  The result for people in the world has been that we’ve been conditioned to race around the web from site to site to site to get all of our needs met, while those very companies are gathering every last bit of data on us in what feels for many of us to be a bit slimy; it is as though every room in our homes has a camera spying on us – and that feels weird.

Jonathan and I endeavored to build the world’s first personal platform, one that for many months we secretly called a “personal cloud manager”, bringing together the most useful services and features into one place, founded on the core value of privacy as a right, not a privilege.  Privacy by design – a neat catchphrase, and it is what great democracies are built on – our freedom to be respected, and to live our lawful lives with respect, dignity, and privacy (ok, unless you are a publicity hound or otherwise seek the limelight).

So, the answer to where we have been is:  we have been privately building an amazing international Sgrouples team of truly wonderful people dedicated to creating the best online experience for all of us.  And we have been secretly building Sgrouples since the summer of 2011, so that all of us can have one place on the web (and mobile) that we can share with the real communities in our lives, and know that we are private, just as we would be in our own living rooms, or conference rooms at work, or out playing with friends.  We don’t want our lives or the lives of our children to be inadvertent public records, we want to control who sees and who knows what about us.

And for the past 18 months, and even last week, I’ve endured the sharp-tongued criticism of many in Silicon Valley who still think that privacy is dead.

I’m here to report that privacy is very much alive!  Today we have announced our “soft launch”, and now you have the respect you deserve and the privacy you trust, while enjoying all the convenient features at Sgrouples to simplify your online life.  Thanks for being patient while we worked to get it right. Enjoy Sgrouples!



What are you waiting for? Join the Online Privacy Revolution and sign up for your free Sgrouples account now!

Learn more about us:

Sgrouples in the press

Sgrouples FAQ

About Mark Weinstein

About Dr. Jonathan Wolfe