Social Media News, Week of 11/12: Election, Google+ Decline, Privacy on Pinterest, Twitter Password Breach

Stay tuned to the Sgrouples blog every Monday for your weekly social media news!

The ongoing awareness of the growth of social media and the demand for privacy are highlighted in this week’s top 5 stories. It was the best of times and it was the worst of times…depending on who you were. All social media saw record spikes in usage during Election Day, but numbers of declining Google+ usage were reported in great detail. Pinterest expanded its pin-sharing services to allow users to pin privately, but Twitter alerted users of a massive password breach. Read on to find articles and summaries of each tale!

1. Privacy Isn’t Dead With Millenials, It’s Thriving, 11/8/12

In this lovely piece, Matt Miller cites various recent social media privacy cases before providing input from Sgrouples‘ very own CEO Mark Weinstein on the topic. Apparently February Pew (a think tank organization that tracks trends) Research that showed 44% of adults have deleted comments made by others on their profiles — and this is up from 36% in 2009. Not to mention the 37% of adults who have removed photos that they have been tagged in, which was a 7% increase from 2009. In terms of age, the study showed that about the same percentage of 18 to 29-year-olds and 30 to 49-year-olds have used private or “friends only” privacy settings on social media, which may be a departure from what one would assume. He goes on to conclude: “I like to see sites like Sgrouples that are experimenting with evolving the idea of social media into something synonymous with privacy.”

2. One Election Night Seen 31 Million Ways, Thanks to Social Media, 11/7/12

It was no surprise – what with it being deemed the “First Social Media Election” – that social media traffic and usage reached record heights on election day. This year marked the first that Instagram was around during a presidential election and it was only Twitter’s second. But both received the popular vote on Tuesday when it took just 60 seconds for Twitter users to send half as many tweets as they did during the entire day of the 2008 election. To put things even further in perspective, the day that Barack Obama was elected to his first term, users posted a total of 1.8 million tweets – not all concerning politics. This time around, Twitter hummed with more than 31 million election-related tweets and saw a one-minute peak during Obama’s acceptance speech, when 874,560 tweets were sent in, again, in a span of 60 seconds.

3. 1/3 of Google Employees Haven’t Posted to Google + in Past Month, 11/7/12

Yes indeed, a website called Googleplusghosts.com launched this week to track how active Googlers are on Google+ and it has confirmed that nearly 1/3 of Google employees haven’t updated their profiles on Google+ in the past month. What’s more, it claims that about 1/5 of Google employees haven’t posted to Google+ in the past 3 months. One report from August found that users on Facebook were seven times more active than those on Google+ and that users on Twitter were 33 times more active. Google+ was launched as the next great social media rival to Facebook, and the data in this report is no doubt a discouraging note on Google’s attempt to be a Facebook slayer.

4. Pinterest’s Secret Boards Let You Pin in Private, 11/8/12

In an interesting twist, Pinterest now allows private personalized pinning. This move is a result of frequent user requests for just that. If your account has been enabled with the test feature, you can add a secret board by going to your profile, scrolling down, and clicking “Create a Secret Board.” You can also add a secret board if you click “Add+” on the top right corner of the page, select “Create Board” and switch a button that says “Secret” to “on.” Join the Online Privacy Revolution on and off of the Sgrouples site!

5. Possible Twitter Hack Prompts Big Password Reset Call, 11/8/12

Unfortunately, Twitter recently sent out emails to some of its users telling them it has reset their password and asking them to create a new one: “Twitter believes that your account may have been compromised by a website or service not associated with Twitter.” Just what that compromise may be…we don’t know. But this just goes to show that even the most used social networks with great resources are still vulnerable to hackers.


Images from: http://www.cartoonstock.com/directory/w/worst_of_times_gifts.asphttp://articles.baltimoresun.com/2012-11-07/entertainment/bal-social-media-comments-election-night-bluefin-20121107_1_bluefin-labs-social-media-social-media-metrics, http://mashable.com/2012/11/08/pinterest-secret-board/